Mark your calendars, proud iPhone owners. Apple announced today at its iPhone 4S event that the next version of its mobile operating system, iOS 5, will launch Oct. 12 as a free update. And with it comes a brand new Game Center, Apple's answer to existing mobile social game networks like OpenFeint and Mobage (and before that, Ngmoco's Plus network). You see, the company has been dragging its feet somewhat into the mobile social games space.
Regardless, the existing version of Game Center has welcomes 67 million able-thumbed mobile gamers, Apple CEO Tim Cook said at the event. (OpenFeint boasts 115 million users for comparison.) The service will be vastly improved next week with achievements, the ability to find new friends to play with and customizable profiles.
These features have been a part of Game Center's mobile competitors for some time, but despite being a latecomer, the service has managed to garner tens of millions of players. When Apple first revealed Game Center, it was already behind these independent services that have gone on to become, or rather be acquired by, major gaming companies.
Game Center, even with the advantage of being baked directly into iOS rather than individual games like Openfeint, has lots of work to do before it will trump its competitors. It proves that even if the iPod Touch is "the most popular portable game player in the world," according to Cook, it's still not the most popular social mobile game player in the world. That's gonna' take some time.
Showing posts with label iphone games. Show all posts
Showing posts with label iphone games. Show all posts
Tuesday, January 10, 2012
Thursday, October 6, 2011
PopCap feels the power of 'free,' more freemium games incoming
Perhaps "PopCap feels the power of Facebook" is more like it. During an interview with PocketGamer.biz, PopCap senior director of mobile product and business strategy Giordano Contestabile revealed that the Bejeweled Blitz creator has plenty more plans for freemium mobile games. That's especially since its recent Plants vs Zombies freemium-inspired update.
"While we typically don't disclose much about our future plans, I can say that you're in for a lot of surprises for us in the coming months, and that in-app transactions and the freemium model are going to feature prominently," Contestabile told PocketGamer.biz. The PopCap exec believes that the play first, (maybe) pay later model of mobile games will likely take over.
"I think that, one year from now, 95 percent or more of iOS game downloads might come from freemium games, and 80 percent or more of the revenue could be associated with them," Contestabile told the website. "The freemium model is extremely powerful because it allows developers to reach the biggest possible audience, and it allows players to choose if and how to pay for content, after having tried it out."
While Contestabile did say that there's still a place for premium game experiences, or pay-to-play games, that approach is losing its luster for most games. It wouldn't be terribly inaccurate to call this "The Facebook Effect." The fact that companies like Zynga and EA (which now owns PopCap) have made serious dough with free-to-play Facebook games has certainly had a visible impact on mobile gaming, which has a distribution model fairly similar to social networks. Almost Free is here to stay, and it looks like PopCap wants to lead the charge.
Are you excited to hear that more free-to-play games are coming from PopCap? Which property do you hope gets the free treatment next, or are you hoping for more original games? Sound off in the comments. Add Comment
"While we typically don't disclose much about our future plans, I can say that you're in for a lot of surprises for us in the coming months, and that in-app transactions and the freemium model are going to feature prominently," Contestabile told PocketGamer.biz. The PopCap exec believes that the play first, (maybe) pay later model of mobile games will likely take over.
"I think that, one year from now, 95 percent or more of iOS game downloads might come from freemium games, and 80 percent or more of the revenue could be associated with them," Contestabile told the website. "The freemium model is extremely powerful because it allows developers to reach the biggest possible audience, and it allows players to choose if and how to pay for content, after having tried it out."
While Contestabile did say that there's still a place for premium game experiences, or pay-to-play games, that approach is losing its luster for most games. It wouldn't be terribly inaccurate to call this "The Facebook Effect." The fact that companies like Zynga and EA (which now owns PopCap) have made serious dough with free-to-play Facebook games has certainly had a visible impact on mobile gaming, which has a distribution model fairly similar to social networks. Almost Free is here to stay, and it looks like PopCap wants to lead the charge.
Are you excited to hear that more free-to-play games are coming from PopCap? Which property do you hope gets the free treatment next, or are you hoping for more original games? Sound off in the comments. Add Comment
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